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The cost of ignoring feedback
The Feedback Economy presents a vital opportunity for companies to either succeed or fall flat. With consumers looking to others to decide how they feel about a brand, feedback holds immense power in determining where customers give their business. In fact, 93% of consumers say online reviews impact purchase decisions. While companies earn the chance to improve from continuous feedback, they must also deliver what customers expect in return. Companies that ignore the reality of the Feedback Economy are at a greater risk of revenue loss: losing customers, visitors and even employees.
it's in the numbers
Here are the top three drivers for companies to wake up to the Feedback Economy:
Meeting customer expectations in order to delight customers & drive value
Developing an ongoing strategy toward improving omnichannel delivery
Addressing and resolving customer conflicts in a better way