Team & News

Usabilla x Chattermill Experience Meetup

4 min read

On the 21st of November 2018, Chattermill and Usabilla collaborated to bring the second edition of our Experience Meetup.

The event was held in our newly opened office space at WeWork Provost & East near Old Street tube station in central London. The opportunity to collaborate with our tech partner Chattermill was truly exciting. This is especially the case as we invited a multitude of interesting and inspiring speakers to discuss the industry as well as developments in the CX/UX space.

With over 100 attendees, 3 insightful speakers, and some delicious snacks and drinks, this event can only be described as an overwhelming success.

Main takeaways

David Ascott, Head of Strategic Partnerships at Chattermill, acted as the moderator for the event.  The first speaker was Mike Stevens, founder of Insight Platforms. Mike set the scene for the evening by discussing a major development within the VoC space: the SAP acquisition of Qualtrics.

This speech truly brought to light how topical the CX industry has become and its mission of driving organizations toward customer centricity and customer-focused experiences. He also looked ahead, sharing his view of what CX will look like in the next few years and how the leaders in CX are those pushing customer centricity throughout all teams of their organization.

The next speaker was Jenna Bolger from Bulb who explained why an organization such as Bulb has the mission of catering to their customers above all else. As the UK’s largest renewable energy supplier, Bulb is sweeping people away from traditional energy companies with an in-demand energy alternative as well as their openness with customers.

She outlined where the need for such an organization has come from and how the business model keeps their clients in the loop when it comes to fluctuations that may affect the price that they are paying for electricity.

Finally, Diana Walker regaled us with her story about Golden Journeys, that is, a simplified way of getting people from one point to the next in their customer journeys. By using the London public transport system as an analogy, she paints the picture as to why there is a need for constant customer experience optimization and how asking for feedback makes that possible.

If anything, these kinds of events allow for a light to be shone on the UX / CX community. Gone are the days of archaic forms of user testing, feedback mining and census data, listening to users and creating a product and service that brings intrinsic value to the customer is what truly matters.

Usabilla and Chattermill are proud to be at the forefront of a movement focussed on consistently improving the digital experience on a global scale.

One of our Business Development managers had this to say:

“It was a great event – I think the speakers did something rare: they actually gave us some ideas and examples that were useful. Most talks go close to offering new information but don’t quite make it there.  Looking forward to the next one especially if there are Oyster and Espresso Martinis on offer!” Dan Rounds 

Hear what Chattermill had to say about the event here

Usabilla & Chattermill Solution Partnership

Collecting feedback via Usabilla gives you valuable insights regarding your customer’s journey. We understand that continued feedback may be challenging when it comes to analysis, especially to process data in a way that scales as data volumes grow.

In order to get the most out of your collected data, Usabilla collaborates and integrates with Chattermill. Chattermill helps you to get a better understanding of the most important topics your customers talk about using AI to interpret theme and sentiment analysis across unstructured feedback.

With the Usabilla-Chattermill integration, we tailor each area of feedback to how your business runs and ensure that we go into as much detail as is required for your business to effectively gain the insight you need so you can make the right decisions.

If your company is interested in becoming more customer-centric through a Voice of Customer solution, we would love to get in touch with you. You can also visit our blog to stay up to date with industry topics, company, and product updates.

We hope to see you again soon!

Usabilla blog
Sharing our insights and expertise on all things customer experience and data management.