Team & News

Usabilla Joins SurveyMonkey

3 min read

AMSTERDAM, March 5, 2019–Usabilla has entered an agreement to be acquired by SurveyMonkey, a California-based, NASDAQ-listed global survey software company.

SurveyMonkey’s mission is to power curious individuals and organizations around the globe to measure, benchmark, and act on the opinions that drive success; in line with Usabilla’s continued efforts to empower companies to capture the voice of their customers.

The complementarity of SurveyMonkey and Usabilla’s products, as well as the capability of strengthening each other’s regional presence in the US, Europe, and APAC, were decisive in taking this big step together.

Usabilla’s outstanding user experience solution for capturing real-time digital feedback enhances our enterprise offerings and expands our international footprint. Every brand needs to offer a compelling digital experience to win and retain customers—Usabilla’s solution helps companies collect 100,000 feedback interactions daily so they can improve their digital experiences and drive growth. The acquisition of Usabilla strengthens our position in this rapidly growing multi-billion-dollar market. I’m thrilled to welcome the Usabilla team to SurveyMonkey for this exciting new chapter together.

Zander Lurie, Chief Executive Officer, SurveyMonkey

SurveyMonkey’s global reach in over 345,000 organizations, strong brand recognition, and sales expertise will accelerate our growth in new markets and verticals. We share the mission to power the curious and a commitment to building SaaS offerings that help customers improve their customer experiences.

Marc van Agteren, Chief Executive Officer, Usabilla

SurveyMonkey data* shows that 75% of users have left a website and 58% have abandoned an online purchase because of a bug or poor user experience. At the same time, website owners and developers lack visibility on the digital experiences they offer as only a small fraction of customers find a way to give feedback.

Usabilla’s innovative and secure platform makes it easy to collect feedback that can transform digital experiences and accelerate sales. It complements SurveyMonkey’s existing enterprise solutions to deliver the most comprehensive Customer Powered Data portfolio.

SurveyMonkey already offers SurveyMonkey CX, a turnkey NPS® solution for businesses to collect, understand, and act on customer feedback, and TechValidate which captures and transforms customer feedback into case studies, testimonials, reviews, and more.

In line with SurveyMonkey’s open-platform strategy, Usabilla’s solutions easily integrate with leading SaaS platforms and other systems of record that SurveyMonkey customers already use, such as Jira and Slack.

This fantastic opportunity is met with great enthusiasm from both teams, and Usabilla, as well as SurveyMonkey, are excited to share this news with their customers and users all over the world.

To read the full press release, click here.

*NPS is a registered trademark of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
*SurveyMonkey survey of 3,313 U.S. consumers, conducted Feb 27 – March 1, 2019

About SurveyMonkey

Founded in 1999, SurveyMonkey changed the way people gather feedback by making it easy for anyone to create their own online surveys. Our mission is to power curious individuals and organizations around the globe to measure, benchmark and act on the opinions that drive success. Our People Powered Data platform enables organizations of any size to have conversations at scale to deliver impactful customer, employee and market insights. Our 850+ employees are dedicated to fueling the curiosity of over 17.5 million active users globally.

About Usabilla

Usabilla empowers brands like Lufthansa, Philips, and Vodafone to become truly customer-centric by improving digital experiences on websites, apps, and emails. Enterprises acquire the ultimate solution to capture the voice of their customers, collect quantitative along with qualitative data, and turn insights into actions that drive success. With Usabilla, start asking Why.

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Sophie Corlay
Sophie leads the Global Communications team where content and design meet to create the Usabilla brand.