Team & News

Top 4 Highlights from GX2019

3 min read

The Usabilla Global Exchange (GX2019) may be over, but there’s still plenty to stew on. The event saw 350+ attendees and a mood score of 4.3 out of 5 to follow. It’s safe to say, we’re happy with the results!  

The energy for a customer-centric approach is trickling to all industries. This much was clear from the fruitful conversations, attentive audience and resounding gratitude for the stroopwafel cart. Yes, there was a stroopwafel cart.

For 70% of the attendees, the day marked the first Usabilla event to date. Let’s recount what made this year’s installment so special.

#1 Inspiring speakers with a shared commitment to customers

Marc van Agteren, Usabilla Co-Founder and GM

Marc van Agteren kicked-off the Exchange in an interview-style chat. The discussion centered on what’s ahead for Usabilla since the acquisition by SurveyMonkey last April.

Zander Lurie, CEO SurveyMonkey

Zander Lurie shared the defining competitive advantage of business in the 21st century. That is, how companies harness feedback from customers and employees to drive growth and innovation. 

Ercan Çelik, VP Product Usabilla

Ercan Çelik discussed Usabilla’s Product Vision and his ambitions with the Engineering and Product Design teams based at HQ in Amsterdam. 

#2  Pioneering a cross-channel approach to feedback collection

GX2019 offered a prime environment for customers to engage. Usabilla experts were stationed at a Genius Bar, ready to answer product-specific questions. Attendees could also connect with the Product and Design team with hands-on experience at the Usability Lab. It offered an inside look at the relatively new: Usabilla Workspaces. Since launching at the start of July 2019, the platform has received high marks for its rich feedback collection. 

The crowd was keen to hear from people and organizations with success stories around a customer-centric approach. This year’s breakout sessions featured the following:

An insider look: how usabilians use Usabilla

During the GX2019 breakout sessions, the Usabilla team shared more specifics about Usabilla Workspaces. Its power is aggregating feedback data from various campaigns and channels for a holistic approach to listening to customer insight. 

For now, select customers have started with the Early Access program. They are continually sharing their experiences and thoughts for improvement for future users. Stay tuned for more info!

Improve the digital customer journey with the power of user feedback

Gal Agmon, Senior Product Designer Usabilla

Qualitative vs quantitative data: bringing stories to big data and vice versa

Rufus Weston, Head of Insight at Just Eat

How to create journeys that inspire using feedback

Bas Brilman, UX Lead Videoland

Check out the insightful write-up he shared on LinkedIn following his keynote!

Advanced MarTech solutions for CX success at KLM

Danny Pruis, Functional Application Manager, Air France – KLM at Quality of Service

Find out how Nespresso is unlocking potential with a Voice of Customer Solution

Ivelina Tzoneva, e-Commerce Project Manager Nestlé Nespresso

#3 Building a culture that embraces the feedback economy

Josh Gibbs, Platform Product Manager Bandwidth

#4 If you want to go far, go together.

We couldn’t have pulled off such a smashing day without the help from our friends at OptimizelyTealium, Chattermill and Decibel. The team at Usabilla is grateful for the strength and quality of these partnerships. Made to last!

With plenty of top names and industry leaders in the crowd, it’s clear that great CX is a focal point for all disciplines. We look forward to seeing you at the next event and connecting soon!

Before you go…useful links and content resources

Meghan Horvath
Meghan is a Marketing Content Writer at Usabilla. She's a Chicago-native with a love for wine, French podcasts and running Amsterdam's canals at sunrise.