CX Insights

This Years’ Guest Contributions To The Industries’ Most Influential Blogs

4 min read

It was an exciting year for Usabilla. In January, Usabilla Survey got a new interface, in March we introduced the UI library Usabilla Discover, and in June we launched our latest feedback tool Usabilla Live. But that’s not all, besides our steady ambition to build awesome UX tools, we also want to contribute to the UX community by sharing our thoughts and insights with you. We do so regularly on the Usabilla Blog and less regularly, but with just as much passion, on some of the industries’ most influential blogs.

Here are five of the most popular articles we’ve published in 2012 on Smashing Magazine, Webdesigner Depot, and Six Revisions. If you haven’t already read them, why not do so now and let us know what you think in the comments below. We’d love to hear your thoughts, also on the topics you’d like to read about in 2013.

1. Not Just Pretty: Building Emotion Into Your Websites

Freddie, the cartoon mascot of MailChimp, is a great emotion carrier for humor.

In this article, we recap the foundation of a good design, take a look at Norman’s three levels of visual design and introduce practical ways to build emotion into a website.

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency…

Read the rest of the article on Smashing Magazine

2. Better Product Pages: Turn Visitors Into Customers

Apple is a great example of how to sell experiences, not products.

In this article we discuss different aspects of a clever product presentation and give examples of how to use them to your advantage. The idea was to give you an overview of the different elements that make your product page successful.

The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible…

Read the rest of the article on Smashing Magazine

3. Adding A Personal Touch To Your Web Design

The team of Polecat presents themselves as a likable & trustworthy group of guys.

In this article, we discuss different aspects of freehand drawing and writing in Web design and how they can enhance the user experience of your website.

The Web is technical by nature. Different scripts and pieces of code are linked together through hyperlinks, forming an endless net of interwoven, encrypted information — data that is accessible only through technical interfaces, such as Web browsers, or applications. Yet, Web professionals have made it their calling to tame the “wild” Web and turn it into an accessible, user-friendly and, most of all, personal medium…

Read the rest of the article on Smashing Magazine

4. The Opportunities And Challenges Of Responsive Design

Through responsive design the look & feel of the same on different devices.

In this article I’d like to discuss both the opportunities and challenges that come with responsive design. I will shed some light on this new way of thinking and help you to make an informed choice for your next project.

We can literally watch as tablets and smartphones become our default choice for connecting to the internet. People have long gotten used to the web as an essential part of their lives, not willing to live another day, even another moment without being constantly connected. This shift away from desktop to mobile requires web designers to refocus. Not necessarily away from desktop design, but certainly towards mobile design. There are several ways to approach a mobile web presence, such as a separate mobile site, or a mobile app. The most recent and increasingly popular approach is responsive web design…

Read the rest of the article on Webdesigner Depot

5. 5 Reasons Why Metaphors Can Improve the User Experience

Metaphors can be used creatively to explain complex or uncommon concepts, such as the 404 error.

In this article we talk about how you can use metaphors to enhance the user experience on your website. We discuss different examples and offer five reasons why to use metaphors in web design.

There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments. On the Web, however, our senses are more limited. As designers, we need to present information carefully to make sure our users think, feel and do the right thing. A great way to help your users understand abstract content, create a sense of familiarity, trigger emotions, draw attention and motivate action are metaphors…

Read the rest of the article on Six Revisions

Sabina Idler
Sabina was technical writer & UXer @Usabilla for 5 years before she started her own UX research and consultancy firm; UXkids. With UXkids, Sabina leverages her academic research expertise, know how in child development, and strategic vision to help companies build successful digital products for children. You can connect with Sabina on Linkedin or follow her on Twitter.