Team & News

The Customer Experience Event of The Year

Usabilla Exchange Awards
3 min read

With only two months to go, our Global Usabilla Exchange is really shaping up. And we have some exciting news about what is going to be one of the leading customer experience events of the year. If you haven’t registered yet, act quickly–tickets are running out fast!  

Once Again, What’s the Global Usabilla Exchange?

The Global Usabilla Exchange is our annual flagship event, an opportunity for industry experts and leaders in the field of customer experience and digital transformation to learn, connect, and share best practices. Our ultimate goal? Empowering organizations to fundamentally improve the experience of “the customer” on a global scale. The event attracts every year more than 300 professionals from some of the largest international companies. Check the highlights of our 2017 edition here.

Sneak Peek Into the Agenda

This year we’re taking everything a step further. Focused on the “Future of Customer Experience” in the Digital Age, this half-day event is packed with useful sessions, presentations and activities. Let’s take a look at how the day is going to look for our attendees.

The doors at B. Amsterdam open at 2 pm on September 27. We’re kick-starting the program with a series of keynote presentations on the main stage. First, there will be some Usabilla updates from our very own CEO, Marc van Agteren. Next, we’re giving the floor to one of our successful customers. Curious to find out Usabilla’s planned features and product improvements? Don’t miss our presentation for an inside look at the upcoming product roadmap.

Because we want to make sure you make the most out of the event we came up with a new concept. We are giving you the opportunity to cherry-pick the talks you want to attend. Our breakout sessions include inspirational customer talks from successful companies like Tele2, Rabobank and Centraal Beheer, insightful presentations from leading industry experts as Decibel Insight and Chattermill, as well as Usabilla product demonstrations.

Rewarding excellence

Excellence is one of the key drivers at Usabilla. Every year, with the Usabilla Exchange we are organizing an Award Session to recognize and celebrate some of the most customer-centric organizations out there. For this reason, we encourage all Global Exchange attendees to submit their organization for one of the awards. This year, we will be recognizing two companies for:

  1. The most innovative-implementation
    Last year’s winner, T-Mobile, built its own internal feedback bar for monitoring incoming feedback items in real-time, thus increasing organizational efficiency. What are you doing to make the most out of your customer’s feedback? Describe your case here and who knows, you may be the winner of 2018.
    2. The most customer-centric organization
    This is a brand new award for a truly successful organization – be the first to win it! Both Amazon and Apple are prime examples of brands that are customer-centric and have spent years creating a culture around the customer and their needs.  Do you have what it takes? Would you consider yourself to be the most customer-centric organization? If so, explain your story here.


We have some fun activities lined up

Let’s get to the fun part. We don’t want to give away too much but expect some silent story-telling sessions and a Usabilla game corner. We’re topping the evening with a networking session accompanied by drinks. Get to connect with like-minded professionals in the CX community, exchange thoughts on trending topics or maybe the event itself and walk away with actionable tactics that you can apply the moment you get back to your desk.

We’re really looking forward to seeing everyone on September 27. In the meantime, keep an eye on the event’s page for more information about the speakers, venue and agenda.


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