The Best UX Articles of Summer 2015
Customer-Centricity | Industry Savvy

The Best UX Articles of Summer 2015

on / by Sudar Ganes

Summer is a great time of year and we hope that you’ve all had a blast soaking up the sun, travelling and relaxing. This summer has also been a great one for amazing UX and design reading material. We’ve been sharing the best of the best all summer, and have decided to compile a list of the most popular posts, as well as our favourites.

These are based on popularity from our tweets this summer as well as the articles we’ve personally enjoyed. If you think we missed any good ones, please feel free to tweet us or comment down below.

7 Secrets for Enhancing UX with Micro-Interactions

by: Dmytro Svarytsevych

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In experiences of any sort, the little things can make a BIG difference. Micro-Interactions are a component of UX/ Interaction Design that are utilized to enhance the usability and visuall appeal to users. Micro-interactions provide users with needed feedback and an understanding of the ongoing processes that help make any UI approachable to them. This article digs a little deeper into micro-interactions and showcases some great examples.

The Only UX Reading List Ever

by: Simon Pan 

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For many people looking to get into the field of UX and design, it can be hard to figure out where to begin. This compiled reading list is a great resource for anyone looking to get a foundational understanding of the subjects.

Designing for and with Colour Blindness

by: Aaron Tenbuuren


Did you know that 1 in 10 people are colour blind? If so, that means 1 in 10 users of your users could be colour blind as well. If you have an app that isn’t designed for the colour blind user, then the app is deemed to have a poor UX and will consequently impact the usability and the user rating. This can severely impact the work you do and how users will rate and promote it. This article discusses how you can design for colour blind users or even learn to design if you have colour blindness yourself.

4 Invisible User Experiences You Never Knew About

by: Michael Wong

UX/UI designer Michael Wong discusses the notion of “Invisible Experiences” and how they are used effectively by Airbnb, Disney World, Uber & Google’s Nest. Wong gets us to rethink digital experiences beyond the design principles we know so well, and get us to remember what good design really is. It’s more than just making beautifully designed pages, forms, and menus. He suggests thinking beyond UI elements and focus on what really matters. This is where he brings up the concept of “Invisible Design”. Take a read and see if you have noticed these beautifully hidden design experiences.

Design Thinking Comes of Age

by: Jon Kolko

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Finally a HBR article acknowledging the value of human-centric design or rather “design thinking”. The article presensts and discusses the value of design thinking for large organizations for their work, their employees and their customers. A very well written and informative read.

25 Excellent UX Examples from eCommerce Sites

by: Jack Simpson


UX is spreading its influence across many industries and it is a wonderful thing. The value of UX is becoming noticed everywhere and many industries are making the effort to provide a better UX for their customers. eCommerce is no exception to this. Here is a link to 25 excellent examples of great UX in eCommerce stores. This active effort in providing a good user experience can drive the sales for your commerce business and keep your customers coming back.

5 Simple UX Principles to Guide your Product Design

by: Clark Wimberly

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This is a fun and easy-to-read article written by UX designer Clark Wimberly about UX principles guiding your product design process. He describes the role of a UX designer as such; “It’s my job to be inside a user’s brain. I need to look at design from the mindspace of a user (actually, lots of users) and squash potential problems or confusion”. He includes 5 essential steps and principles that are very informative and useful.

Good UX Isn’t Enough: Why Good CX Is Important Too

by: Jennifer Winter


CX is a term that is becoming more and more popular. CX stands for Customer Experience and is a very interesting term for businesses and designers to know. However, the term is often confused with UX. It is interesting comparing the two in a distinct manner and how they relate to each other. We’ve written about it in an ebook which you can check out here. In Jennifer Winter’s article, she writes about her travelling experiences in relation to CX and UX, and then attempts to distinguish the two.

How Apple Music Onboards New Users

by: Samuel Hulick

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This summer, we stumbled upon It is a site created by Samuel Hulick, a UX designer from Portland, Oregon, USA with an explicit focus on the user onboarding aspect of user experience for software and applications. Throughout the summer we’ve been reading thorough his analyses of some of the best and worst user experiences out there. One user onboarding analysis we thought was worth mentioning was of the widely discussed service, Apple Music. Check it out in his Slideshare format and see what he has to say.

Why Product Thinking is the Next Big Thing in UX Design

by: Nikkel Blaase

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When people are discussing UX, they often regard it being central to specific features that make a product desirable and discoverable to users. This article by Nikkel Blaase presents the notion of product thinking, a framework in which she presents the product as a whole having to fit user needs in accomplishing a job/task. Its quite neat and incorporates design thinking as well as UX principles in another way to shed light on what a product can do for users as opposed to just a specific feature.

Why are Apple’s Products so Confusing?

by: Don Norman 

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Don Norman, often deemed the Father of Design and UX, writes this engaging article slamming and criticizing Apple… a company he used to work for. At the time of his presence in Apple he praised their leadership in designing computers to be user friendly and easy to understand, but in 2015 as he writes this article he states that Apple is ruining design. He briefly outlines some of his critiqutes about iOS and relevant gestures. A very quick and interesting read for sure.


Have you seen any other great articles that we’ve missed? Let us know in the comments below or tweet us!

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Article by

Sudar Ganes

As an experienced researcher in the fields of marketing, sociology and UX, he is intrigued by the ways that users think and interact. Translating these insights ultimately helps in better product development and marketing.

Share your thoughts

  • Clemence

    Great selection! Thanks!

    This article was pretty good as well and made quite a buzz:
    How to build a product roadmap based on user research


    Yep! Good selection!
    Guys I believe Serfcompanydotus development team will be able solving any issues relating with Information Technology, Automation, Mobile Development, Web Development, Custom Software Development.

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