The TF1 Group has chosen Usabilla as their Voice of Customer solution
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The TF1 Group has chosen Usabilla as their Voice of Customer solution

on / by Usabilla blog

Amsterdam – Usabilla B.V. ( ) is proud to support the TF1 group, the biggest television channel in France, on their journey towards customer-centricity.  

Usabilla will now support the digital teams at TF1 in their efforts to acquire a higher level of understanding of their users through feedback, analysis of customer experiences and the general behavior of their digital audience. The overall objective of this partnership is to develop a strategy that will move TF1’s audience to the heart of their digital ecosystem.

Hugues Laigneau – Director of Digital Products, Digital Marketing and Data at the TF1 Group:

“Usabilla enables our group to attain in depth knowledge of our digital customer base. By learning how to determine their needs, our team is in a position through which we are able to offer a better user experience on each of our digital channels ( IOS & Android, Mobile & Desktop ). Usabilla’s expertise allows us to develop a customer-centric way of working by giving voice to our customers.”

Roel Jansen – Chief Commercial Officer at Usabilla

“We are delighted to begin our relationship with TF1. Associating ourselves with such an infamous digital media distribution organization will allow us to gain a greater understanding of the needs of such organizations in the future.”

This collaboration allows Usabilla to develop a certain notoriety in the digital media distribution sector in France and more generally throughout Europe.

Our clients grant us their confidence, which allows us to follow them throughout their customer insight strategy to improve the experience of their digital experiences in the long run.

Usabilla in a few words

The digital landscape can be overwhelming. Digital Transformation is everywhere.

How do you stay ahead and remain profitable in the future?

At Usabilla, we believe that by knowing exactly what customers value, companies can build thriving digital platforms that not only drive results but outlast change.

We empower brands like KLM, Tommy Hilfiger, and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails. Enterprises acquire the ultimate solution to capture the voice of their customers, collect quantitative along with qualitative data, and turn insights into actions that drive success.

With Usabilla, start asking Why.

The TF1 groupe

The TF1 group is one of the oldest and most popular television media distributors in France. The group holds approximately 24% of the market share, it is the most viewed television channel in France and in Europe in terms of audience size.

Nonetheless, in recent times (through the age of digital) it has seen its audience divided by 2 in 40 years due to increases in competitors. On a strategic level, the organization has set their sites on developing a digital strategy entirely centered around the improvement of customer experiences.

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