Team & News

STHLM Xperience Conference 2018

2 min read

Usabilla attended the STHLM Xperience Conference, organized by our partner Claremont during the World Usability Day on November 8th in the heart of Stockholm. The theme of this year’s conference was “Designing for Good or Evil,” a very fitting topic in today’s focus on user experience and optimization.

Usabilla joined 170 industry professionals as an official sponsor to the event to discuss user experience, share best practices and expand professional networks. Next to a line-up of  fantastic speakers, we had our very own Charlotte Briem, Team Lead Customer Success at Usabilla, who spoke on “How to Improve UX with Voice of Customer.” The talk highlighted the necessity of adding qualitative data directly from users to the quantitative data that most companies already capture.

Following Charlotte’s presentation, we invited industry peers to a workshop titled “Actionable feedback: the best questions to ask your users,” led by Charlotte and Julia Pilkes, Marketing Manager EMEA at Usabilla, to develop surveys with the right questions that will answer user’s problems. With a packed room full of enthusiastic, experienced and interested UXers, the workshop generated innovative ideas, introduced solutions to difficult problems and created a great networking experience for everyone who attended.

In addition to great takeaways, we also had some fun at the STHLM Xperience Conference with our Balls of Fire game, for which we would like to officially announce the top three participants who managed to sort the red and yellow balls the fastest:

  1. Tina Forsgren – 9.56 sec
  2. Josefine Frisenfelt – 9.84 sec
  3. Aleksander Djordjevic – 10.68 sec


If your company is interested in becoming more customer centric through a Voice of Customer solution, we would love to get in touch with you. You can also visit our blog to stay up to date with industry topics, company and product updates.

We hope to see you again soon!