CX Insights

Showcase Of 10 Creative Small Business Sites

6 min read

Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.

Do you know more creatives sites that deserve some attention? Or do you have a creative website yourself that you want to share with us? Then let us know in the comments!

Offline businesses

Rainbow Nursery

The Rainbow Nursery offers an exceptional user experience on their site. Source

The Rainbow Nursery is just another nursery in the UK. No, wait, it’s not just a nursery, it’s much more than that. It is a friendly and colorful community. A place where children are safe and protected, where they can be themselves and also play with others. The Rainbow Nursery is where I know my child gets all the attention and care it needs.

Not that I’ve been there, but only from visiting the website, I get this really cosy, friendly, and trustworthy feeling that I’d expect to get from a nursery. This is a great example of how to take the current web technology and turn it into something personal, fun, and engaging.

Westbrook Brewing

The website of Westbrook Brewing perfectly reflects their offline mission. Source

The website of Westbrook Brewing is another great example of how a creative online appearance of an offline business. The dark background, the high contrasts, and the sketchy style of the design create a very unique impression.

The website is very characteristic, which makes it not only an attractive brand, but it also sticks to our memory. The website perfectly reflects their offline mission “to to make the most interesting, drinkable, and generally awesome beer possible”.

One+Only Custom Headboards

One+Only Custom Headboards sell their product together with an individual lifestyle. Source

One+Only Custom Headboards sell custom headboard for your bed. Their website is relatively simple and clean, but with the big header image, they manage to create a very special sphere on their site. The slogan “your space, your style” and the carefree visual are very effective attention grabbers. On this website, they sell more than just headboards. They sell a feeling, a lifestyle.

Beg Bicycles

Beg Bicycles sell a feeling of freedom together with their bicycles. Source

The website Beg Bicycles sells “beautifully hand built, classical bicycles and vintage-inspired cycling accessories”. The best thing about this site is that I knew what they offered before I even read any of their content.

The vintage style of the site and the use of lots of images create a very authentic and relaxed sphere on the site. It’s not only the bicycles and accessories themselves this site has to offer, but there is also this subtle feeling of freedom and getting “back to nature” when browsing through the pages.

Marie Catrib’s

The design, tone of voice, and content of this website literally burst from personality. Source

Marie Catrib’s is a wonderful and very creative website. Marie has a small restaurant in Michigan that was built with lots of love and passion — just like the site. The design, tone of voice, and content literally burst from personality.
This is a perfect example of how to give your website a homemade, cozy, and delicious touch. Exactly what I expect to find if I ever get to visit Marie’s restaurant.

Magnolia Bakery

This website reflects the central values of the Magnolia Bakery. Source

The Magnolia Bakery is a bakery in New York City. However, the whole style and sphere of the site does not remind you at all of the busy city life. Rather, it gives you the idea of a quick getaway, a quiet moment for yourself to enjoy the delicious cupcakes and other baked goods.

“Magnolia has been cherished for its classic American baked goods, vintage decor and warm, inviting atmosphere.” These values of the Magnolia Bakery are perfectly translated to a beautiful web design.

Online Services


Shoplocket manage to build a sound brand identity into their site. Source

Shoplocket is “the easiest way to sell products online”. The friendly colors and light tone of voice are very inviting. The different visuals that are put together from a bunch of different products add to a great and professional overall brand experience.

The idea behind Shoplocket is to make online selling easy. And that’s exactly what the website embodies. Online selling suddenly looks like something that is fun and desirable. This is one of my favorite examples of how to build a sound brand identity into your website.

House Trip

This website reflects a sense of authenticity and uniqueness. Source

With House Trip you can book holiday rentals online. Their goal is to offer people an alternative to regular hotels for an authentic holiday feeling. This sense of authenticity and uniqueness is also reflected in their web design.

Big visuals and white text on semi transparent colored areas give this site a creative and fresh look. At the same time, the simplicity of the site makes it very attractive and intuitive to look for rentals. I will certainly keep this site in mind for my next holiday trip.

Walk&Talk Azores

Guided by curiosity and action, the website becomes clear and even user-friendly. Source

The website of the event Walk&Talk Azores has a very special design. There seems to be no structure and the entire website is more of a big poster that you can explore in your very own way. Walk&Talk Azores is an international public art festival that promotes new ways of thinking, interpretation and renewed visions on culture.

The website perfectly reflects the creative, free, and interactive nature of the festival. Without open mindedness and the willingness to interact, it is close to impossible to find all information on the site. Guided by curiosity and action, the website suddenly becomes clear and even user-friendly.

Impress a penguin

The Penguin Press attract applicants by telling a very engaging story. Source

This site Impress a penguin is an initiative by the Penguin Press to attract applicants for a position as Community Manager. When scrolling down the page, you are walked through an engaging story about “the penguin that is looking for a friend”.

The simple design focuses all attention of the visitor on the central storyline. The cute penguin character is a great attention grabber and the interactive nature of the site really draws you in. Storytelling simply stays one of the best ways to get people engaged. I love it.

Sabina Idler
Sabina was technical writer & UXer @Usabilla for 5 years before she started her own UX research and consultancy firm; UXkids. With UXkids, Sabina leverages her academic research expertise, know how in child development, and strategic vision to help companies build successful digital products for children. You can connect with Sabina on Linkedin or follow her on Twitter.