CX Insights

Interview With Steve Portigal, Author Of The Book ‘Interviewing Users’

1 min read

Steve Portigal is a principal at Portigal Consulting and an author of the book Interviewing Users (Rosenfeld Media, 2013). Steve and I talked about why it is so hard for people to do user research and how startups should approach it.

We also talked about what clients expect from user research and about the interesting interaction with clients who work with a user research agency. We ended up by discussing how to treat the relationship with UX stakeholders as a design problem.

An interesting topic we talked about was how Steve approaches forming checkpoints to see if his clients implement results and recommendations of user research and generally how to create healthy partnerships with clients rather than vendor-client relationships.

Tomer Sharon
Tomer is a Senior User Experience Researcher at Google Search in New York City and author of the book, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led UPA Israel and is a mentor at Google's Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.