Flat Web Design: Trend Or Revolution?
Customer-Centricity | Industry Savvy

Flat Web Design: Trend Or Revolution?

on / by Sabina Idler

Every so often, new ways of doing something sneak into our lives and work habits. Reason for this can be changing personal preferences, new technologies, or simply the urge to follow trends. A recent new habit in web design is a flat design approach. Flat describes a two dimensional design for a two dimensional screen.

For the last few years, skeuomorphism characterised modern and user-centered design. Now, it seems that we have somehow gotten used to the digital age and many of us don’t even remember the real-life counterparts that we tried to represent in our designs.

With flat web design, we take a step towards accepting the unique and abstract nature of the web. But are we dealing with a temporary trend, or are we facing a revolution in how we design for the web? Here are 5 reasons why flat web design might be a good new habit:

1. Flat web design is honest

The Windows phone website shows the characteristic flat Windows design with a lot of color, typography, and a clear structure.

Probably the core concept of flat design is that it’s “honest”. You wonder what that means? It’s simple: Flat design acknowledges the two dimensional nature of screen design. There is no attempt to add any three dimensional effects or trick the user into thinking they are interacting with anything else than a flat screen.

There are no shadows, no gradients, no patterns, no 3-D effects, or design elements representing real-world things. Instead, flat design makes use of colors, typography, a lot of white space, and a strict grid system for a clear and usable interface.

2. Flat web design is trendy

Rdio makes use of a flat design with many different colors and a lot of white space.

Some habits come from fashion. We want to stay up to date and that’s why we follow trends. Flat design is trendy — it’s fresh, clear, light, modern. And it goes hand in hand with other trends in web design, such as the use of typography and white space. Also, bright colors are finding their way back into the awareness of modern designers.

Like with any other trend, we don’t know how long flat design will last. It might be a phase, but it might just as well trigger a little revolution in the field of web design. As long as we don’t know what it will be, try not to follow the trend blindly. Before flattening your design, make sure your target group is ready and your website is suited for this approach.

3. Flat web design is usable

Foundation has reduced all design elements to a reasonable minimum. Every design element contributes to the usability of the site.

Flat design is not only very appealing, it is also very usable — if done right, obviously. Flat design is simple and reduced to a minimum. The idea is to remove all distracting design elements and really focus on the content and your users’ goals. Use visual cues, such as color and typography to guide your users and help them reach their goals.

Avoiding distraction does not make flat design the same as minimal design. This is where it becomes tricky. Strip down your design to make it as clear and simple as possible — but make sure you don’t remove cues that are essential for your users to successfully use your site.

4. Flat web design is quick

Geckoboard convinces through a flat and simplistic design. Their pricing already becomes clear after taking only one look at the page.

Flat web design radiates efficiency. Through the lack of distraction, your line of sight is directly drawn to the essential parts of the site. Not only can you reach your goals, you are also confident that you can do so in a short amount of time. While a different website might be just as usable, a flat design is not ashamed to brag about it.

In this case, bragging is not a bad thing. If you can convince your visitors that they will find what they are looking for — even before they started to look — you have taken a huge hurdle in terms of a better conversion.

5. Flat web design is scalable

Oak makes use of a flat design with a lot of white space, typography and color. The website is responsible and the content easily scales across different screen sizes.

Last but not least, flat design is easily scalable. This is in line with another recent trend in web design: responsive design. Mobile internet is getting more and more important and you should consider how your website looks like on different screen sizes. While realistic images and other design effects can be difficult to scale, flat design elements like color and typography can easily adapt to smaller screens.

For example, instead of having a carefully styled button, in flat web design a colored link will do. A patterned background image becomes a plain background color. Also, different content areas can easily be identified across different devices by using different colors.

Trend or revolution?

What do you think about flat web design? Is this something to take serious and do you see the advantages that come with this simplistic design approach? Or do you object and think it’s a trend we shouldn’t get too excited about? Let us know in the comments.

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Article by

Sabina Idler

Sabina was technical writer & UXer @Usabilla for 5 years before she started her own UX research and consultancy firm; UXkids. With UXkids, Sabina leverages her academic research expertise, know how in child development, and strategic vision to help companies build successful digital products for children. You can connect with Sabina on Linkedin or follow her on Twitter.

Share your thoughts

  • Anon

    Just i trend, i think, but i doesnt mean you should ignore it.

    Web2.0 glossy effects was just a trend. But it created a lot of jobs, was used in all OS, even for print, etc…
    Same for textured effect, minimalism…

    Everything is fine, if you make a great work people will like it even if its not in the last trend…

    • Hi Anon, thanks for sharing your thoughts. I agree, most new stuff on the web can probably be seen as a trend… some just stick around longer than others.

  • Flat web design is usable? I sincerely doubt there’s anything specific to flat web design that makes it more usable than non-flat design. None of the qualities mentioned that make it usable are qualities that are specific to flat design. You could probably even make the case (though I wouldn’t) that since it’s less standard, it’s less usable. (E.g., recognizing a flat colored rectangle as a button when we’ve been trained that buttons on the web look like they have depth.) Would be interesting to test, though.

    • @ Shaun, Thanks for your thoughts. I agree, flat design can also get unusable easily if it’s taken too far — or better too far away from what we know. Maybe minimal skeuomorphism would be a good alternative. So keeping the overall design clean and flat while using skeuomorphism for a few key interactions.

  • I’ve been using flat design for about 4 years and I know of people who have used it much longer that that so I KNOW it’s not a revolution.

    Web 2.0 was a trend and everyone thought it was a revelation, minimalism was called a trend and that’s stuck so I think that if you think it’s one thing, it’s probably the other.

    Me, I’m saying trend.

    • @Craig, Fair point well made. I’d love to take a sneak peek at 5 years from now to see what the web will look like then. :)

  • thanks for giving this nice information about creative web design.

  • Paul

    It’s just the current fashion and I don’t like it to be honest. It’s a fad.
    I just installed MS Office 2013 which is totally flat (and white). It’s really difficult to differentiate between the document and the controls – where the document ends and the tool begins. I really need to be able to differentiate between tabs, buttons, other controls and content.

    I’ll be glad to see the back of it!

    • @Paul, Thanks for your comment. I can see your point and I would probably have the same issues. As I mentioned earlier, it would be very interesting to test this. And maybe at the end of the day flat design isn’t all as fancy as it looks, but it certainly has potential to make contemporary web design better.

  • Thanks for the article.

    I think it’s more of a evolution than a revolution! Responsive web really necessitates this beautiful simplicity. Thinking mobile first has finally forced designers to do a ruthless spring clean, rather than letting clients cram as much as possible into 960 pixels above the fold just for the sake of five minutes of peace :-)

    • @Catherine, Thanks for your perspective on this. I actually like the thought that flat design is more of an evolution. That makes a nice compromise. :)

  • Guy

    I am not sure flat UI is that good from UX perspective.. Sure it looks clean and minimal, but it makes the user (I think) speculate on what is clickable and what is not.. Non flat UI, with shadows and 3D stuff immediately makes the user know what is clickable and what should be clicked and what is not, which is why buttons are called buttons – so people can click on them. Making them flat means that the user should try them before knowing what it will do..

    It will take long time for people (regular, mainstream people) to get used to flat UI, especially with most stuff not flat these days.

    Again, it may look nicer and newer, but I don’t think the result is the same

    • @Guy, Thanks for sharing your concerns. I totally agree that it would need time for people to get used to a new design approach, which I guess isn’t necessarily a bad thing. For example, if the wording on a button is clear and indicated that it’s clickable, I believe it can be just as effective. Would be an interesting case study though. :)

  • I think that, although it could be just a trend, flat web design could be also a relief for the eyes of many users that are stressed with too many graphic effects and details.

    • @ Christian, That’s really one of my favorite things about flat design. It gets rid of all the clutter that makes so many sites busy and confusing.

  • Maybe its a trend, maybe it isn’t. Its all about trying to choose the right solution for what you are trying to say, or make your visitors do!

    • @Tom, you are absolutely right. Before getting excited too much about flat design, we should consider if it’s the right approach for our site and our visitors. Thanks for pointing that out.

  • Well I guess It is revolution, cuz it puts all of the fancy looks (stitches, gloss, etc…) aside and it concentrate on the content & prioritize it, that is useful both for the user and for the designer/developer (gaining time)

    • @Bilal, Good point. I’d be happy to see flat design become even more popular and eventually form a new standard in web design with — as you say — focus on the content.

  • Mikael

    This is something I have sensed for a while and it feels good that others have too. I think this is the beginning of something new but as with everything it needs time to mature. I welcome the change!

    • @ Mikael, Same here. :) Thanks for reading the article and for sharing your thoughts.

  • Nice post ……….i read a blog very informative view about the web design thanks for sharing.

  • Thanks for sharing this blog web design tips i am very happy this information i Will definitely share it and waiting to read some more interesting blogs from you.

    • @AmiWilson, Thanks for reading the Usabilla blog! It’s good to hear that you like it. Stay tuned!

  • Because of its simple nature, flat design schemes work best with messages or products that emphasize that same thought.

    • @Adrian, That’s a good point. I agree that the more complex a project gets, the more challenging it will be to stick to a flat design. I wonder if we will take that challenge, stick with what we know, or even come up with yet something new. What do you think?

  • Nice blog! thanks for sharing new website design ideas. keep it up

  • Really usefull article. thanks

  • Nice article, thanks!
    I like the flat trend, less is more.

    • Thanks for dropping by and taking the time to read it. :)

  • V

    Neither (trend or rev). “Flat” is a misconception.

  • I think it’s just a trend. It’s faster and easy to make responsive designs.

  • Nice Post… Definitely a trend for me… but the thing to keep in mind is that when we design a website it should be based on the characteristics of that business type…

  • I think that flat design in except to glossy has a lot of problems with keeping user attention and guiding it, because nothing stand out. It’s simply flat. For me it’s definitely a short-term trend and even more definitely a really misconceptive one.

  • Andrew

    flat design seems boring

  • Excellent Article… Thanks for offering a very clean and candid definition. We’ll definitely archive this article. Braandlife

  • Similar with other trends, web design trends come and go, I think flat design is great and I like it a lot but I dont think that this trend is a “revolution”.

    • @Marcus, Thanks for your thoughts! It’s very interesting how differently people think about flat design. I’d say it’s about 50/50 whether it’s here to stay or not. :)

  • I also agree with your content. Flat website design process is clean and quick.

  • This is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! Keep up the good work.

  • Flat has its qualities, but it’s not new. Students of art history will recognize major influences dating back to the 1920s Bauhaus through 1950s International Style. I tend to prefer flatter styles for some of the reasons you cite, but those qualities are not unique to the flat aesthetic (with the exception of responsive scalability). Flat also introduces some limitations in terms of usability and expression, which I recently wrote about ;)

    • @Adam, Thanks for sharing your resource. Very interesting article (I really like this quote): “Flat or 3D styles are an aesthetic choice for emotional reasons, not an accessibility choice for functional reasons.”

  • Milos

    I believe it is not a trend. You can not go back from minimalism to apple’s skeumorphic look, or Aqua quasi-reflective UI or XP gradient buttons. No one is arrogant, bold and rich enough to push something that bad again. If we could also exterminate device-picture-frames we could be happy to move completely to post-Jobs era. From here, you can only move to completely blank interface.

  • Allen

    As @Adam alludes, “flat design” is anything but new, it’s just one of many visual style vernaculars that come and go in cycles with regularity. It’s also mildly disturbing to hear this referred to as a characteristic of “web design,” it’s simply a visual design vocabular that in many variations of flavor has been with us for as long as design. If it’s on an up cycle, expect to see the use of software and web inspirted 2.5d visual cues recede somewhat in print design as well.

    (And Adam: thank you for the first piece on skeuomorphism that I’ve seen that reflects genuine professional design insight. Now I can stop writing that article in my head every time I see a “skeuomorphism is bad” article. Or for that matter, any [fill in a design vocabulary here] is bad” article.)

    I hope I’m wrong, but I have the impression from the discussion that we are living in a world of design critique in which many of the participants have never heard of Paul Rand. Which would be a little like architecture critique without having heard of Frank Lloyd Wright.

    It’s hard not to suppose that this current cycle of popularity, which happens to be occurring in a period when the web is a major publication channel, was not seeded by Microsoft’s Windows 8 vocabulary. The OP didn’t note the relative absence of rounded corners in the examples, but that may be responsible for almost as much of the distinctive feel of this “new” look as the lack of shading to simulate depth. Round corners are another element that comes and goes in cycles. If one hazarded a prediction that in the next 15 years, visible background grids will arise, cicada-like, from the slumber they’ve been in since the late 80’s, it would not exactly be a high-risk gamble.

    Bottom line: Visual design trends cycle, any visual vocabulary can support or inhibit usability because the role of visual design in usability is about adopting whatever your vocabulary is to create appropriate affordances; And because of the importance of feeling current, it’s interesting to note if a lot of designers start to trend toward flat and/or rectilinear forms on the web – but as a design event, it’s not revolutionary and not surprising.

    Much more could be said about the reasons humans crave changes in design trends, but..

    /rant. ;-)

  • Beauty and function frequently go hand in hand. Trend or not (and all design is ‘trend’ by definition!) flat design is in the realm if the possible, not yet be required. However, tries bold enough to follow the ‘trend’ will need to begin understanding emerging behaviors of point and click. Where once there was the need to point to what is clickable, imagine a world (wide web) where everything is clickable! Watch users now and you will see just this such experimentation on almost any design, even the most traditional and mundane. This is the new realm of possibility. Thank you for pointing to it with such a lovely article!

  • The new Microsoft Nokia phones are trying to get the world to fall in love with this new flat design interface it created. And a lot of flat design WordPress themes are sprouting up on the web, and they look impressive. As long as the content inside and leading from those interfaces is worth paying attention to, is interesting and has a useful function that people need, it will always be used.

    There are rumors that Apple will shake up the computer OS X system soon, and already may be switching all their products to much higher 4K resolutions. If Apple were to switch to a flat design, then many would follow.

    Trends just prove that things are always changing. I personally don’t mind change, as long as it is for the better and it is worth it. Great read on flat web design. Thank you.

  • Flat Design has it’s roots back since 2005. Nowadays many Designer seem to follow this trend and put a lot of emphasis on this style when designing.

  • We can say flat web designing is a trend now a days every one wants their sites in flat design.Flat designing has its qualities and simple.Your article about flat designing is interesting.Thanks for sharing.

    Develop Business Website

  • This is a really excellent read for me. Must admit that you are one of the coolest blogger I ever saw. Thanks for posting this useful article.

  • We just launched our new dotcom site featuring a flat design and we have been pleased with the feedback

  • Hi,
    Nice article, thanks!
    I like the flat trend, less is more.

  • Great informative article. With the need to release new promotional messages and products quicker than ever, flat design would suit this underlying trend; with its quicker “go to market” turnaround and clean and “focused” approach to captivating audience attention I think its here to stay.

    But agree with others’ that it should be used on a case by case basis.

  • I’m a big follower of flat design. It’s hard enough for users to keep concentration on the website, message and content at hand with the distractions of viewing stuff online – so an easy, clean, spacious design without lots of worthless design bells-and-whistles is surely a superior thing.
    Nice article, thanks!

  • Joe

    Flat design may be a trend, but as a lot of people are saying – it’s also an evolution. The 3D skeuomorphic elements of Web 2.0 will never make a return as they were purely a crutch that helped users who grew up in the analogue world adapt to the digital age.

  • Christopher Wilson

    Bottom line, all design is about communication.

    If all you want to communicate is usability, a flat design might have a leg up, but if you need to balance the communication of usability with stories, ideas, emotions or a brand, you might need a different design parameter.

  • To me, it’s a trend. As another commenter had expressed, it’s existed for awhile except less noticed – until Windows popularized it. At the end of the day, it’s whether the concept would suit the project brief. Some users may find it too flat. Some creators may got too overboard and make everything flat. So the 3D-looking button would still make sense, like your comment button down here. ;)

  • Philippe

    Definitely a trend and big limitations in usability in various contexts. Nielsen reported on Metro : http://www.nngroup.com/articles/windows-8-disappointing-usability/

  • Noah Skocilich

    I agree with the statement above that this seems more like ‘evolution’ than revolution.

    Personally, i welcome it, and it seems to me altogether positive. Specifically because it seems like design that improves quality of life, and that respects the well-being of the user.

    Make things available as needed, and make them just as pronounced as they need to be to let you know they are there, but otherwise, don’t bother the user, and let them carry on with whatever meaningful thing they would otherwise be doing with their life.

  • Martin White

    Good to see some conversation on the back of a good article. My view is that it is a trend which is born out of necessity to rapidly deliver clean, fast-loading, touchable and responsive interfaces for different channels in an ever changing digital landscape. It’s simply less efficient to try to do this with more complex design. To execute flat design well is hard.

    • @Martin, Thanks for participating in this conversation. I totally agree, it’s a challenge to execute flat design well – and only if executed well, it can be truly valuable.

  • chiklu

    Interesting view point. The whole flat web design is catchy and trendy. However, from a pure ‘clickability’ point of view, this flatness creates more confusion to the user vis-a-vis compared with the usage of shadows/gradients.

  • Nice blog! Thanks for sharing such a nice ideas related to website design. keep posting such a great blog.

  • A well written article Sabina, Flat Design will be a good design choice because it have some good attractive features which a firm, designer, user may like, it is trendy, as usability point of view also its good & the last & most important feature Scalability. Overall it will be a good choice.

    • @Mayur, Thanks for your kind words and your thoughts on flat design!

  • Flat website design does have a quick and clean approach which is un-mistakably attractive to many website owners out there.

  • Z

    I think flat design is here to stay. The trend I’ve noticed overall was that minimalism keep gaining traction. Less is more. So flat design is just a progress point. The result of constantly removing the unnecessary. Expect it to go from this, to something even less.

  • Scott

    Great article. Interesting comments. Use of flat and 3D design elements definitely fall into the world of UX. Although the title is a little misleading, it captures the attention, at least it got mine. Design is dependent on the goal or purpose of the design and the context with which it is being performed in. Thus, the importance of how the visualizations are presented can directly impact the experience of the final product. I enjoyed the perspective of the various reasons. Thanks for sharing and for all those who provided comments, regardless of whether they agreed or not. Good things come from discussion.

  • Good informative post.I visited the blog i have no idea before about flat web design and see its more effective.Thanks for sharing such type of knowledge please keep it up….

  • Welf Aaron

    art deco is seen already as a trend in flat design. “jugendstil” in it’s simpliest form could be the trend for 2014
    see my first blog ever for additional info please

  • Max

    We should step out of the realm of the GUI for a minute because it won’t be with us forever. Once the human brain is mapped out and nanotech is a bit more evolved we will start to see in-brain computing become the standard. No more will we need GUI, TUI or NUI. Instead we will use thought to interface with our computers and environments. Thought User Interfaces (TUI 2) will become the standard thus killing off the GUI.

    So now back to the present GUI. I believe flat design will become the standard across the web/mobile internet. Going back to skeuomorphism would be the way to kill a business. It’s like going to a 90s website. Just very depressing and you don’t want to stick around.

  • Thanks everyone for this truly interesting discussion!

    The different opinions made us curious and we decided to set up a little survey to find out what people really think about flat design. Care to share your thoughts?


  • Flat webdesign looks elegant and impressive. Its one of the most popular trend that is appreciated by almost everyone. Thanks for sharing the information.

  • delcerebro

    Its funny. I’m a UX practitioner, and while I agree with some of your points, I dont think the ‘flatness’ = honesty, or that flatness makes a site more or less usable. Yes its faster and easier to code/design and it makes responsiveness faster.

    Good UX (design, test, redesign, retest) without behavioral analysis and user testing can make slightly rounded corners and semi gradiented buttons just as usable.

    This may be personal preference, but obviously this is a trend, just like web 2.0 was a trend. I still think a button should communicate to the user that its a button. Something that’s clickable. Pushable. You’re telling me a rectangle should only display 2D elements to keep it honest? Why are 3d movies popular?

    People want a more immersive environment. This is purely a trend because web2.0 was implemented poorly many times and so many designs did it differently. Basically, there were no standards.

    I dont see apple using this crappy windows design on their OS or iOS.

    Lack of design does may mean its ‘clean’ and simple but it doesnt mean its good or the best.

  • Flat designs are more trendy in todays marketing world. As flat designs are more scalable,usable and quick because of these its information is correct,honest and upto the mark.

  • Mark

    I think Flat design will stick, the same way WordPress stuck. Flat design opens the doors for lesser designers to disguise their lack of skills and education behind almost ridiculous simplicity.

    WordPress opened the doors for people with no real aptitude for programming and development to call themselves “developers”, and that persists today.

    I actually like this, because it makes my own designs stand out among a sea of dull and exciting new sites that are being cranked out.

    That’s revolutionary: not jumping on every fad that comes along!

  • Sameer Puri

    I think the most dynamic part of any design element is that it should look the same, regardless of any device. Even the flat can add richness and dynamism to any layout by choosin complemantry and contrasting hues.

    The most important problem often is how to take care of white space.

  • Thanks for all your interesting comments.

    We thought they were even so interesting that we set up a visual Usabilla Survey to take a closer look at flat web design. We asked 100 web professionals what they really think about flat design.

    Read their answers here: http://blog.usabilla.com/flat-web-design-is-here-to-stay/

  • This is a really cool way to design a website. Its very trendy and I think I will try it out. Thanks for the read!

  • Very well executed and a great source of inspiration. Flat website design is a brilliant concept because it focuses solely on the content. This trend have been around for a long time but we have just recently witnessed a major rise in flat website design.

  • In My View it’s a trend.
    Nice Article. thank You.

  • Makaveli

    Flat design is boring and not captivating at all. It can also be less intuitive at a subconscious level. It can be nice for applications and websites that aren’t content heavy and don’t require much interaction.

    Gradients, shadows, etc. can give people a better feeling of the interface they’re interacting with. It can certainly be functional if its done right.

    I think its a trend.

  • Joe

    Why does it have to be so black and white? Could Flat design just be a small piece of a larger revolution? From my experience with design this always happens:

    -A new trend emerges, and sparks our creativity. It leads us into new directions we had not considered before.

    -The trend gives way to the revolution.

    Lets also really define revolution. I truly feel like CSS3 is NOT a revolution, Pre-processors are NOT a revolution, HTML5 is not a revolution…but responsive design…that is a revolution.

    Flat design is simply part of the evolution of responsive design. I put it on the same playing field with Parallax.

    Love to hear others views on this though!

  • Nice Article. Thanks for sharing nice tips.

  • I used a “flat” web design for our main website. It’s good for mobile devices. However, because of lack of “excitement” I added graphics to the top banner and footer.

    I am still looking for some good ideas. Please visit our website… I would like to get some new ideas from web designers.

    Our website is eTul.us – It’s never to late to get a redesign. As you know the web is always ever changing.

    Thank again and I look forward to any feedback.


  • I believe possibly a trend, doesn’t mean some wont stick around though

  • Awesome! really it is creative way to design a website. Its very new Thanks for the post!

  • Rebecca

    As a humble designer, I see a few possible facets as to why flat design has become so popular/trendy…

    1. The speed/ease in which it [certain elements anyway] can be created…
    I can make a colored square in photoshop (or paint for that matter) in literally 1 second, add a lower case letter in white and there is your trendy new icon…(obviously not all design is this easy but you understand my point)

    2. Flat design file sizes are not as big as glossy, dimensional design …

    3. So flat design saves someone money somewhere…(labor, bandwidth, etc.)

    I think point 3 might be the ultimate motivator in this “new” design trend…so I am pretty sure that it is here to stay…

  • Hi! Thanks a lot for sharing such wonderful content.I don’t have much knowledge about flat web design but it looks very effective indeed.By the way thanks for the lovely share. Cheers!

  • For me flat design is a wonderful throw-back to the early 2000’s when websites were beautifully simple in their design. Design trends go in cycles and the flat style is a colourful re-incarnation of the good old days of pared back web design.

  • Yes, i completely agree with the Flat Web Design is the best option this far. Thanks for the nice post.

  • steev

    Hey I like your way of explaining. Thnx ya..!!

  • Robertzgrace

    Nice post dear…I like to follow you.

  • Stéphane Flauss

    Thanks for your great article. It is very interesting to have different point of views on flat design. I believe flat design is a trend that will impact web design significantly. Flat design is adapted to the way people are now using new technologies. But as you rightly said it, I think it should be used wisely according to the target (and its knowledge of new technologies) of the website.

  • Thanks for the sharing of such information. we will pass it on to our readers. This is a great reading. Thanking you.

    • Hi Andrew, you are most welcome! Thanks for taking the time to read it!

  • Nice post and the discussion is really interesting! Thanks

  • Really useful information, these web designing trends will change the way we design and illustrate. thanks for sharing this kind of useful information.

  • Sadia

    A very good post. Thanks for this much information about flat design. I consider it as a trend. But I also agree that we should keep the business type and target audience of the website in mind while designing it. Sometimes we design for executives, they don’t like small fonts. They want big fonts and clear buttons.

  • I think flat design, in some respects, is just a trend like any other. However, part of what makes it such a strong trend now is the fragmenting of user experience onto so many different types of devices. It’s scaleability, ease of use (minimal – not zero, as per the post – use of gradients and texture don’t pose problems for users with poor vision), and lightweight nature (the number and file size of graphics used in a good flat design make loading webpages quick even on famously slow mobile networks) make it viable for this particular period of web evolution. In print, it’s nothing new – minimalistic, or “flat” design styles have been big (particularly in Europe) for a very long time, coming in and out of fashion since at least the 30s. It’s evolving more all the time, with companies like Google pushing it further with their “Material” design language, and studios big and small playing with the idea of streamlined, sophisticated, light touch design techniques that enhance and frame content rather than embellishing it.

  • I believe “flat design” is design momicry. When we first got the ability to design for the web, we experimented… a lot. It was new, it was exciting and everything was acceptable – animated GIF backgrounds, repeating 8-bit patterns, tiny text (remember pixel fonts), etc.

    As web designers gained experience and technology advanced, design began to evolve. It began to follow the principles established by print design.

    Today, web design mimics print design. Everything great about print design is now being applied to the web in the form of “flat design.” It took about 20 years to arrive at flat design. It will take additional time to find the best way to design for interaction and touch – that is still too new and experimentation needs to continue.

    I do not believe “flat design” is a trend, it is simply web design mimicking and applying the best of print design. There are many advantages to flat design that will be hard to move away from, so I think it is here to stay, until the next BIG technological advance arrives. That could be the tiny Apple Watch, or a huge Apple TV or virtual reality.

  • Flat design is Awesome…

  • My1

    I personally HATE the flat design it wastes space like hell as can be seen in apps like the Play Store and it’s lifeless, I love my gradients and 3D effects, and I’ll continue to use them, there needs to be some life and contrast in there…

  • i personally love the flat and trendy website design nice article.

  • For ecommerce it may be better when there is a good balanced in contrast. Gradients and 3d effect are probably better at giving that contrast. However you could reach the same by using a good colour tone. In my opinion whether you choose for flat design or not depends on what the user needs to see.

  • Technotips

    Nice Post, Thank you for such a post. Technotips is the
    Best Web Design Company in Bhubaneswar, which provides
    Domain Registration, Web Hosting, Web Design & Development Service. Visit
    us @ http://www.technotips.co.in/website-designing.html
    & choose your Design.

  • i never knew its trend or revolution but for web developers, it was a bad thing because they cant make good amount which is worth their efforts when these kind of offers were there

  • Nice post! Immortal Technologies is rated Best Web designing company in Delhi and sound familiarity of the most up-to-date Web designing company trends.

  • Thanks for the Informative Website and article

  • Great article. It’s important to design responsive website because nowadays more than 80% people are searching website in mobile devices. One company that I know that provides responsive Shopify web designs is Softpulse Infotech.

  • Flat design is one of today’s popular trends. It is now found anywhere – especially on Windows and Android.Flat design is simple and reduced to a minimum. The idea is to remove all distracting design elements and really focus on the content and your users’ goals.

  • Awesome Blog Post ! Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or textures) and is focused on a minimalist use of simple elements, typography and flat colors.

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