CX Insights

Everything You Always Wanted To Know About Interviewing Users

1 min read

How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation?

There are more than enough questions that we should ask ourselves about interviewing users before we go out there and ask people all sorts of questions. Today, you get the chance to ask me anything you could possibly want to know about interviewing users. And when I say anything, I mean anything!

In an earlier post Tomer Sharon interviewed me about the challenges organizations face when using interviewing as research method (we’re reposting that video below). And now, my new book, Interviewing Users, is on sale!

Published by Rosenfeld Media, Interviewing Users explains how to succeed with interviewing, including:

  • Embracing how other people see the world
  • Building rapport to create engaging and exciting interactions
  • How to listen effectively in order to build rapport

What do you want to know about interviewing users?

Ask your questions in the comments below. Usabilla has three copies of my book to give away for the best questions!

If you don’t make it into the top three, you can get still a 20% discount when you purchase the book at Rosenfeld Media using this code: USABILLAINTUSER.

In this interview, Tomer and I talked about why it is so hard for people to do user research and how startups should approach it, what clients expect from user research, and about the interesting interaction with clients who work with a user research agency.

Steve Portigal
Steve Portigal is the founder of Portigal Consulting, a bite-sized agency that helps clients to discover and act on new insights about themselves and their customers. He is the author of Interviewing Users: How to Uncover Compelling Insights, a Rosenfeld Media book. Follow him on Twitter at @steveportigal.