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Ercan Çelik Appointed VP Product at Usabilla | Announcement

2 min read

Usabilla announces the appointment of Ercan Çelik as Vice President of Product. He takes on the leadership of the Product and Design teams to further develop the product strategy around intelligent, seamless and actionable feedback management.

The ambition of Usabilla’s Product team led to the rapid roll-out of a system collecting and analyzing incoming data in the same “pipeline”, whether feedback stems from our customer’s website, app or via email.

This initiative supports the strategic choice for the:

  • unification of product
  • implementation of new technologies
  • integration of new channels

Soon Usabilla will release Workspaces, where teams can combine and segment data as it fits the organization. This allows them to track various stages of the customer journey and focus on their KPIs and team goals throughout. The new VP of Product Ercan Çelik will solidify its launch and continuous improvement.

I strongly believe that building a valuable product or service can only be successful if you start with listening to your users. In a way, we are allowing your customers a seat at the table. And I am very glad to see that more and more companies embed the insights derived from the voice of the customer into their strategies.

Ercan Çelik

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About Ercan Çelik

A seasoned Product Management and Customer Experience professional, Ercan Çelik arrives at Usabilla with expertise from his work in various positions at companies like T-Mobile, TomTom, AkzoNobel and KPN. Ercan Çelik holds a master degree in Industrial Design Engineering.

About Usabilla

Usabilla empowers brands like KLM, Tommy Hilfiger and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails. Enterprises acquire the ultimate solution to capture the voice of their customers, collect quantitative along with qualitative data, and turn insights into actions that drive success.

With Usabilla, start asking Why.

Sophie Corlay
Sophie leads the Global Communications team where content and design meet to create the Usabilla brand.