How-To

New: Collect Emotional Feedback On Your Live Website

2 min read

Emotions become increasingly important on the Web. While good usability has become a common standard, the user experience of a website has turned into a major distinguishing factor. People no longer want to solve boring tasks on your site, they want to be entertained and experience pleasure while finding answers to their questions.

Happy website visitors are more creative, can better navigate your website, and are more likely to become loyal customers. That’s why we have developed Usabilla Live: Optimize your website for emotions by allowing visitors’ feelings to become actionable indicators for a better user experience. With a focus on the user experience, you not only make your visitors happy, you can also increase your conversion rates.

Usabilla Live is the first-ever user experience (UX) product that allows users to collect continuous, long-term emotional feedback on a live website in a visual way. Measure what your visitors feel when browsing your site and identify emotional trendlines.

For whom is Usabilla Live?

Usabilla Live is for any person or company that wants to focus on the user experience.

Usabilla Live is a great UX tool for website professionals, designers, online marketers, usability and UX experts.

Our product offers valuable insight for any person or company that wants to focus on the user experience and increase their conversion rates. Usabilla Live helps you to truly understand what visitors feel when browsing your website.

How does Usabilla Live work?

Watch this short video to see Usabilla Live in action.

The new Usabilla Live tool is easy and intuitive to use. Simply add two lines of code to your website to display the Usabilla Live feedback button. Website visitors then select and rate any part of a website to give feedback – from a logo to content to the navigation structure of the site. Visitors rate an element simply by selecting one out of five emotions. They can also add tags and comments to further specify their feelings.

Why is Usabilla Live so special?

Usabilla Live is the first product available on the market that allows for the collection of continuous emotional feedback on a live website in a visual way. It offers key insights into understanding the emotional impact of websites on their visitors. Existing services to date that focus on website feedback are textual-focused and less intuitive – both for website test participants and researchers.


Collect continuous emotional feedback on a live website in a visual way.

Measure your visitors’ emotions over time, predict emotional trends, or get instant design feedback. Analyze your results in our intuitive visual analyze section. Look at emotional trendlines, filter your feedback by relevant criteria, and truly learn to understand what moves your website visitors.

Got curious?

Are you also curious what people feel when browsing your website? Try Usabilla Live for free and find out! Gain insights into your visitors’ emotions and optimize your own website for happiness!

Sabina Idler
Sabina was technical writer & UXer @Usabilla for 5 years before she started her own UX research and consultancy firm; UXkids. With UXkids, Sabina leverages her academic research expertise, know how in child development, and strategic vision to help companies build successful digital products for children. You can connect with Sabina on Linkedin or follow her on Twitter.