Case Study: Postcron Gathers Valuable Feedback With Usabilla Live

2 min read
  • Usabilla Live helps us to make Postcron easier to use and easier to learn.

Alejandro Rigatuso, founder of Postcron

The company Postcron

Industry: Online services
Using Usabilla Live Since: July 2012

Postcron offers an easy and effective way to schedule posts on Facebook and Twitter. Postcron allows you to schedule posts for your Facebook Fan page and to publish updates automatically. Preparing posts in advance can save you both precious time and energy.

The Opportunity

For Postcron it is important that their visitors quickly understand what the service is about. Their features are very straightforward and their team is constantly looking for new ways to present them. Their main goal is to keep improving Postcron, making it both easier to use and to learn. The understanding of their user’s goals and how they interact with Postcron form the base for that improvement.

Alejandro Rigatuso, founder of Postcron, heard about Usabilla Live from one of his mentors at Rockstart. After checking out the product, he was confident that he has found a new way to learn about his users and understand their expectations towards Postcron.

The Solution

After placing the Usabilla Live feedback button on their site, it didn’t take long before the first valuable feedback responses were coming in. Postcron received a lot of feedback that helped them not only understand how people use their service, but also what specific design elements they did or didn’t appreciate.

Postcron collects lots of valuable feedback with Usabilla Live.

For example, it became clear soon that one of their call-to-action buttons was perceived as boring by many users and that some people didn’t even notice it at first. Enough input to make some serious improvements. Also, they found out that some users always use the same page. Obviously, Postcron would be easier to use if they remembered the last page of their users’ last visit.

Usabilla Live offers very diverse user feedback that helps Postcron to continually make improvements both to the design and the features of their service.

Sabina Idler
Sabina was technical writer & UXer @Usabilla for 5 years before she started her own UX research and consultancy firm; UXkids. With UXkids, Sabina leverages her academic research expertise, know how in child development, and strategic vision to help companies build successful digital products for children. You can connect with Sabina on Linkedin or follow her on Twitter.