Measure CX Performance: Looking Beyond Net Promoter Score
Without a doubt, Customer Experience (CX) is a key differentiator for future-proof companies. According to a Walker study, 86% of buyers will pay more for a better customer ex…
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Rachel Bodony
Latest articles from this author
An Interview With SAGE Publishing: Empowering Customers With Continuous Listening
SAGE Publishing, founded in 1965, is an international Higher Education & Academic publisher of innovative and high-quality journals and content. Lucy Taylor, Associate Pro…
The Tealium and Usabilla Integration: A Data Transformation
Ever wondered if you could tap into your user’s needs in real time? What if you could customize your customer experience as your users navigate through your pages? With the …
3 Steps to Assembling Your Voice of Customer Toolbox
You know when you move into your first dorm room or apartment and realize how helpful a toolbox can be. Hanging pictures on the wall, securing furniture, fixing odds and ends …
The Secret to Success: Customer Feedback and Experimentation
True optimization means building an effortless experience for your users. Whether it’s a website, app or email, your users expect every click, scroll or swipe to take them w…
The Most Common Retail Nightmares (and how to fix them)
We’ve all been there. You go into a store for a new outfit- immediately a sales associate greets you, and it quickly becomes clear they’re not going to leave you alone. Yo…
Design to Convert: 5 Ways to Improve eCommerce Conversion
You’ve likely heard the statistics: 80% of companies believe they offer a “superior” customer experience, but only 8% of their customers think the same. Bain & Compa…