8 Ways Your Website Could Be Costing You Business
If you are a business owner, at some point, you decided that you must have a website for your business. You did your research, you created your website, you set up social media pages and you filled out content and waited for your phone to start ringing. But nothing happened. It is not enough to just have a website these days. You must have a website that can attract visitors, engage visitors and convert them into leads or customers.
First impressions are incredibly important online and you could lose business by making a few small but crucial mistakes on your website. If you are struggling with seeing conversions, it might be time to do a review of your site, to see if it is costing you business. Here are eight things to look for:
1. It’s not mobile friendly
According to SimilarWeb’s State of Mobile Web US 2015 report, 56% of consumer traffic to leading US websites is from mobile devices. If your website is not responsive to mobile, then you could be losing customers almost as quickly as gaining them. Also, Google has started penalizing websites that are not mobile responsive so ensure your website is mobile friendly!
2. Content is not fresh
If it looks like your website has not been updated in months or years, then visitors may question whether or not the information is correct or up to date. Broken links, out of date announcements and images that don’t load could be warning signs to your visitors that your website is not trust-worthy.
3. It takes too long to load
79% of website visitors who have trouble with a web page loading or working properly say they won’t return to a site to buy again and 44% of them would tell a friend if they had a poor experience on a website. Users expect instant gratification and if your site is slow, they will leave. Running tests on your website can help you to see if you’re losing business because of loading time.
4. There’s not enough information
Consumers are more informed than ever and they are researching the businesses they buy from. If your website does not give information on you and how you deliver your products or services, you could be losing potential customers. Also, having clear information about your business will help you rank in search engines so potential customers can find you.
5. There is too much information
Attention spans are short and if someone is looking for something and can’t find it right away, they will click off your website. If you have too much information or it’s too overwhelming for your visitors, they will not stay and continue searching for it. Instead, they will leave your website and not return. Make sure your website is easy to navigate and understand.
6. There is no contact information or it is hard to find
Don’t forget the basics of your website and make it easy for your customers to contact you. A recent study showed 64% of visitors want to see the company’s contact information once on a company’s homepage. Your customer could be on the go and quickly looking for your hours of operation, a phone number or directions to your location so don’t miss out on the opportunity! Make it easy to contact you. Providing contact information can strengthen trust for potential customers.
7. There is no call to action
Sometimes, you need to tell your clients what you would like them to do or point them in the right direction. This is how you can take someone from browsing and convert them into a paying customer. Think about one action you would like someone to take on your website. Do you want them to purchase or contact you or provide their email address? Whatever it is, add a call to action so they are more likely to take action.
8. No social proof
Social proof is one of the most powerful marketing tactics today. It is more powerful to have a review or testimonial from clients than to promote yourself. Testimonials and other forms of social proof give your business more credibility. If you don’t have any reviews, it’s time to start asking for them! Add a review page on your website or interview some of your past clients and share their experiences.
At this point, you may be wondering if these fixes are simple, or if you’re going to essentially need to start over. The prospect of starting over can be scary, but it really doesn’t have to be, as website building has gotten much simpler over the years. If you find that it would be too time-consuming to update these important facets of site design, you could always take a look at site builder reviews and find a website builder. Many are drag and drop and make editing things a breeze. Likewise, if you have a CMS like WordPress, Joomla, or Drupal, you’ll find those are very simple to edit as well.
You could be losing customers right now if you are making these small but important mistakes on your website. Review your website on a regular basis using auditing tools, and implement a user feedback solution to ensure that your users have a platform in which they can give their valuable feedback. After all, people who use your site often are the ones who have the most constructive criticism. With these steps, you can make sure that your website is making you money instead of costing you money!